Fair Trade for Noobs

To celebrate the end of Fair Trade fortnight in the UK, the guys at Blizzard released this World of Warcraft ad with a Fairtrade Fortnight tie in. The ad, according to a Strange Company press release, “tells the story of a poor Troll who, rather than using the game’s normal Auction House system, is forced to work through the same system that exploits third-world farmers”

Awesome.

~ by humblemonkey on March 14, 2007.