Fair Trade for Noobs

To celebrate the end of Fair Trade fortnight in the UK, the guys at Blizzard released this World of Warcraft ad with a Fairtrade Fortnight tie in. The ad, according to a Strange Company press release, “tells the story of a poor Troll who, rather than using the game’s normal Auction House system, is forced to work through the same system that exploits third-world farmers”

Awesome.

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~ by humblemonkey on March 14, 2007.

One Response to “Fair Trade for Noobs”

  1. This is classic. I guess they need to get to the gamers somehow huh. Good strategy I must say. I myself was sucked in to watching it when it said it was a World of Warcraft clip… ha ha.

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